Case Studies – Rugby World Cup

Rugby World Cup

Canon, an Official Sponsor of Rugby World Cup 2015, commissioned a replica Webb Ellis Cup to create a memento of this incredible Tournament.

Ahead of the Tournament, Plowman Craven visited World Rugby and gathered the accurate design and dimensions of the real Webb Ellis Cup using 3D laser scanning. The CAD (computer-aided design) models that were created were then 3D printed in resin using Stereolithography (SLA) by CRDM, which took 30 hours in total. The replica trophy was then silver electroformed, polished and gold plated by BJS to give it an authentic look.

Duncan Smith, Channel Director at Canon UK said “Following a long history of working with the world’s best sporting events, this is our first year of supporting Rugby World Cup and we wanted to do something that could incorporate the sport and our 3D imaging technology to commemorate the matches. We are really pleased with the accuracy of the replica Trophy and if our replica and the original were next to each other, we think it would be hard to spot the difference!”

A 60 second video showing the Trophy’s creation process can be viewed here.